Are You Wondering What’s The Best Platform To Focus On Now To Build Your Business?
With that said, you probably want to utilize your time the best too. We want to do things that are most effective always. And here we are going to break down what these social media platforms are.
Check out the video below where I break this all down.
In the video I also mention my “CRASH COURSE” Attraction Marketing Boot Camp where you can learn all the tactics and tricks to run your business on autopilot and be more effective. Check out the button below.
You’d probably agree….
That building on Facebook alone is no longer enough. Back like 10 years ago, Facebook was everything. It was a gold mine if you knew how to use it right. Well even if you didn’t…. But now as it grew to a giant it is now, it is harder and harder to be seen.
Also for VARIATY of reasons people left the platform or are not on it as much.
The main point is, you don’t own your Facebook account neither you own any others, so it’s a bit risky to counting on it to be there forever. Imagine if one day it gets shut down, what would you do?
It happened to my upline and friend Rachel and her Facebook profile and page disappeared. Almost 300K followers gone over night. Thankfully with some miracle it got restored the next day, but what if it didn’t?
How scary is it really to rely on just one platform?
Lets talk about some other platforms….
We probably agree now that it’s very important to be building on at least one more platform. Do you remember one day when Instagram and Facebook were both shut down. Almost everyone went to TikTok in panic. What if you were skilled in one of those platforms? Then taking a day break wouldn’t mean a thing.
There are so many platforms that are great for growing your business and in order to decide which ones to use depends highly on what type of content you’d like to create.
For example, you may enjoy writing, doing videos or short form video content….
If writing…
You would want to consider starting a blog, LinkedIn or Facebook business page. They are all great for sharing longer written content. The benefit of having your own blog is huge. That is something you own and can help you build an email list of contacts. This is super valuable.
Just imagine with one click you can reach thousands of people at the same time and not come across spammy.
Videos
If you enjoy doing videos more, then Instagram, YouTube and TikTok may be where to focus on. The great thing is that now there are so many cool forms to do videos. One of them is short term content like Reels, YouTube Shorts or TikTok videos. You can also do lives or post pre-recorded videos too.
Doing videos is THE FASTEST way to build influence with your audience. So many times I’d meet someone in person the event and they act like we already know each other. That’s only because they have seen me on a video.
Audio
Here’s another form of content we don’t think about and that is audio. What if you like speaking as a way to deliver your content, but don’t like being in front of a camera…. A perfect platform for you may be Podcast, Clubhouse and also YouTube.
You know that you can do videos on YouTube without showing your face. You can even hire actors to speak AND show on your videos.
I hope this gave you a few ideas on where you possibly want to focus on. Now here’s mine…
Besides Facebook, the other 3 platforms I focus on are: Instagram, YouTube and TikTok. It may sound like a lot, but it really isn’t. I just got very good at repurposing the same content across different platforms.
For example I would create and Instagram Reel and then share it to Facebook, YouTube shorts and TikTok every time. I love it. You just never know which video is going to hit a homerun on which platform.
I also blog. Then I use my social media channels to promote my blog. It is a perfect “ecosystem”. The longer video I make for YouTube gets put onto my blog post each week.
The trick to successfully keep up with all of this is pre-planning, scheduling, and creating in bunches. For example, I have an hour when I come up with 3 blog posts content and then separate time when I record those videos. My Facebook page content is scheduled for a week, then all I have to do is share it from there during the week.
I save reels that I like and that are trending and then I usually create a few at a time.
I hate wearing make up btw and lots of times I would only put it on for my videos and take it straight off after. This is why I love having content already created and I can just chill.
Again, I highly recommend getting my “CRASH COURSE”, the 10 Day FREE Boot Camp. What you’ll learn there will help you with building your business 100% online with strategies that work today. I am so grateful that I went through it, because it completely transformed my business. Click the link below to get started.
Did you learn anything new?
I post a blog once a week to help marketers grow their business using online methods that work, so they can create raving fans that want to join them and buy from them..
P.S. If you have any questions, I hang out mostly on Facebook and you can find me HERE. I also run a free Facebook group where you can find more fun content to help you grow your business online using attraction marketing. You can click and join me here: Mom Turned CEO.