Mastering Attraction Marketing
Would you like to master attraction marketing so you never have to worry where your next lead customer or team member is going to come from? Watch the video below where I share exactly how to turn your words into income.
Learn how to implement Attraction Marketing into your business with our FREE 5 Day Digital Recruiting Bootcamp here:
A millionaire skill
Copywriting is a millionaire skill…
What is the art of copywriting? It’s the art that turns cold prospects into eager customers. We do it by persuasive messaging. Without copywriting, marketing does not work.
There’s two ways to build your network marketing business. One way is prospecting, which is active, and the other way is marketing that is passive.
If you want to keep prospecting to get business, which is a highly paid sales skill, then this blog is probably not for you. But if you want to build your business without prospecting, without sending copy paste messaging, making a list of hundred, bugging your friends and family, then this may be for you.
Attraction marketing is based on copywriting.
It’s a skill that takes time to learn, but it’s something that you will be using for a lifetime.
That two page website with seven sentences and one five minute video is responsible for 10 million in sales with invested about 2 million in advertising over the last year and a half.
It looks very simple, but it’s very specifically crafted. and test it to perfection. So you’re wondering what words to use. You got to know your target market, study it and keep working on it all the time.
Your target market
You must niche down or you’re going to be stuck with belly to belly. Target market doesn’t necessarily mean small market, but it is very specific. So you won’t have to customize your message to each person.
You’ll be talking to millions with the same message directed to your target market. Got to think about who do you serve, what location, age group, gender, interest, values, motivations, and behaviors.
Here’s the formula for defining your target market:
The people I help________( that’s where you put their demographics and psychographics), who have a problem of_______( you put in primary problem) I help them by______ (and you put down a method and results they will achieve) so they can_____ and there you put dream or impact).
Here’s an example:
I help overwhelmed stay at home moms who yet have a high desire to lose weight and get healthy, be at their best for their kids and their spouse.
Now, here’s how to do a target market table. You’re going to have five columns and you’re going to put in each column wants, dreams, problems, fears, and language.
Then you put in as many words as possible in each category. This will create a bank of ideas you can use fro moths and years to come when creating written and video content.
3 parts in Attraction Marketing
- Attract
- Influence
- Enroll
Attraction part is connecting with your audience. The next part is influence, and this is where you post content that relates to your target market. And the last one is enroll, and that is when prospects are coming to you and they’re becoming customers and team members.
So which platform or media should you be using?
There’s so many options. You can be using Facebook, Instagram, TikTok, YouTube. Then there is blogging too. n be blogging.
I wouldn’t spread myself too thin and do everything, but pick where you feel most comfortable with.
Are you more comfortable creating videos or more of a written content?
Based on this you can choose the platform that’s best for you. So pick one platform and one strategy and go all in on it. Be consistent with it for 90 days. If it’s going to be a short form video, do it for 90 days every single day.
This is where you’re going to experience growth that you will never have to prospect ever again.
So how does that sound?
If you’d like to learn more on how you can implement attraction marketing in your business, I suggest going through my Free Digital Recruiting Bootcamp. You can register by clicking the button below.
Question of the week:
What is your ideal target market? Answer in the comments below.
Did you learn anything new?
I post a blog once a week to help marketers grow their business using online methods that work, so they can create raving fans that want to join them and buy from them..
P.S. If you have any questions, I hang out mostly on Facebook and you can find me HERE. I also run a free Facebook group where you can find more fun content to help you grow your business online using attraction marketing. You can click and join me here: Lead Attraction Pro.
