Would you like to get customers and sign-ups doing Reels?
Of course, right? I’m going to share with you how to do this using 3 different Reel types. Watch this video below:
In the video I talk about Attraction Marketing and how powerful it is to bring you customers and sign-ups so you don’t have to do prospecting and chasing people on social media. Enroll in my FREE Boot Camp by clicking the button below and never struggle again wondering where your prospects will come from.
What’s working right now?
And how you can get more customers and sign-ups for your network marketing business using Reels.
Everything starts with your NICHE, meaning who is a specific audience that you are going to market. Because, “if you are talking to everyone, you are talking to no one.” Meaning, if you talk about one topic and attract someone to you and the next day you talk about something completely different, they will be confused and leave.
Next, you never want to make your Reels about your products or joining your company, but you want to have an audience that will likely buy. For example if you are selling weight loss programs, then talk about all the struggles of losing weight, tips and advice, diet plans, recipes, motivation….
In the video I give an example of moms who… (be specific what type of a mom), gardening, travel, food, certain hobby, sport. Whatever it is that you are inspired talking about, just pick one.
3 E’s For Reels
Reels that attract most customers and sign-ups for your network marketing business, I like to call them 3 E’s.
- E for Education
- E for Empowerment
- E for Entertainment
Educational
Let’s talk first about educational Reels. You can create them in two ways. You can use a sound or a voice over and you can also create your own. Instagram is now preferring videos that are original now, so they say and educational videos are perfect for that. You can give like quick 3 tips on something.
Empowering
These videos are inspirational, can be overcoming a challenge, a win, or even sharing something vulnerable from the heart. These videos are great to connect with people. They build trust, know and like factor and likelihood them becoming a customer or a sign-up from a Reel to your network marketing business.
Entertaining
They are funny, usually with a twist, different characters, you can use your imagination.
My opinion and my results are showing that the most effective Reels for enrolling Customers and Sign-ups are the entertaining videos. And even though original videos are what is asked for, I still find that entertaining ones win every time.
I would create content in this order 3, 2 and 1. Have most of your videos be entertaining. This way you will grab attention and your other ones will be seen too.
Entertaining video can be anything from a silly face, a wig, costume, role play… There are so many ideas that you can model just from watching Reels and then adopt them to your niche.
Here’s the reason why short form content has become so popular. Our attention span is shorter than a gold fish. Also people often want to escape reality so mindlessly scrolling the short videos is escaping reality. Then a funny video will stop their scroll and get them more into the rabbit hole of wanting more.
I always took myself too seriously and never thought I was funny, but when it comes to these videos I just do it. I don’t care what people will think or say or if I will look silly.
Every Reel needs to have a hook.
A hook on a Reel is actually a title or a still you see before you open it. Make sure it is visible and it is something that catches attention, is curiosity driven and it stops the scroll.
I found that my videos that do the best in enrolling customers and sign-ups give an idea what the video is about. I was testing shorter hooks too, like stop, you gotta see this… but that did not perform well for me.
You got to have a Call To Action, a CTA to whatever you want them to do next.
I like to put my CTA in the caption as well as in the video. You have stickers that say: link in bio, follow me, read the caption, comment, subscribe… pretty much anything.
I have a CTA in ALL OF MY VIDEOS. I like to use sticker “Link in my bio” the most. In my bio I have my Attraction Marketing Boot Camp so what I d is I send people there to sign up.
My suggestion is to have a free resource for them, not just to buy your product. You can have it as one of the links but first have something of value that is free like a quiz, a guide anything like this.
If you have a funnel already that collects emails and builds your list great and if you don’t yet that’s cool too.
Did you learn anything new?
I post a blog once a week to help marketers grow their business using online methods that work, so they can create raving fans that want to join them and buy from them..
P.S. If you have any questions, I hang out mostly on Facebook and you can find me HERE. I also run a free Facebook group where you can find more fun content to help you grow your business online using attraction marketing. You can click and join me here: Mom Turned CEO.
