Ever thought that what and how you’re posting can attract you leads?
Would you like to learn how? Imagine that you never ever have to actively prospect and that people are raining their hands wanting to learn more instead…
Before I share this…
Let’s talk about what and how NOT TO post first.
You need to stop posting directly about your products and services. This is repelling people instead of attracting the.
Have you ever noticed that when you post this way you get very low engagement. Nobody likes to be sold. That’s exactly how people feel when they see posts like this in their feed.
5 things on what you should post:
Let’s go over those right now…
PROBLEMS– think about what kind of problems your target market has. You can post and write more about the problem and it’s roots. This can be funny and entertaining or educational. It doesn’t always have to provide a solution either. People like talking about their problems as crazy as that sounds. “They want to talk more about their crab grass than their weed killer.”
PAINS– What are things that keep them up at night? What gets them stressed? You probably know this because usually your target market is you before you found a solution.
WANTS/DESIRES– What are their goals? What do they dream about? Here you can share experiences… They can be simple as spending a day at home with kids because you can. It can be travels, fun activities, things a little extra money can buy… it doesn’t always have to be about you either. Do you know anyone who has won an incentive trip, rank advanced or won a free car? Have you attended an inspiring training and learned something new? Share it.
DREAMS– Now dive a bit deeper. Get vulnerable if you can and share your story of overcoming with them. Share your wildest goal too. What you most think and talk about usually comes about. This is a great opportunity to share your favorite quote and why it resonates with you. Share people who inspire you the most too.
QUESTIONS– What type of questions are they asking? Hang out in groups and pages where they do and observe. Come up with most common questions. Then plan your content around answering them. The best way to do this is in a form of live video. Video will help you grow following the most and people will feel like they know you because they hear your tone, your expressions. So many times I met someone in person, I felt like I already knew them.
If you like this, you will probably enjoy more content like this inside my private Facebook group Mom Turned CEO. You can request to join it here:
Do a little exercise…
On a sheet of paper write down these 5 things and make 5 columns. Write down EVERYTHING that comes in mind. Write as many things as you can. This sheet will help you so you will never run out of content. And your content is going to be done in a way that is helping your target market and establishing you as expert, someone they will come to when they need help.
Was this helpful? Did you learn anything new? From now on I’ll be posting more content on my blog like this to help marketers grow their business using online methods that work.
P.S. If you have any questions, I hang out mostly on Facebook and you can find me HERE. I also run a free Facebook group where you can find more fun content to help you grow your business online using attraction marketing. You can click and join me here: Mom Turned CEO.
