Hooking your audience
Would you like to learn how to hook your audience so they immediately want more information about working with you or becoming your customer? What you want to stop the scroll, have them leave what they’re doing and go and get their credit card.
Watch this video to find out how to do this:
For more tactics like this on how to attract customers and team members to ask you for info, sign up for my FREE Digital Recruiting Bootcamp I talk about in the video.
So what is a hook?
It’s stopping the scroll. It’s the attention grabbing element.
The hook is the most important part of your content, no matter if you’re doing videos or if you’re making posts. And based on the hook, your prospect will want to read more, learn more, and continue reading.
So where do you place hook in your content? When it comes to stories, tik-toks, reels, you will put it in the first line in the text overlay and also in the captions.
In your lives and videos, it can be in a thumbnail, or as a title.
In written posts, it can be just a colorful background, like on Facebook, or you can have it as the first line in your text, or as a text overlay inside the image, or a video.
Millionaire skill set
Writing hooks is a millionaire’s skill set, and it’s also called copywriting. It is a part of the copywriting.
What best copywriters have in common is writing great hooks.
Without copywriting, marketing does not exist.
It takes time to learn, but once you learn it, it will last you a lifetime.
That little two page website with seven sentences, one five minute video, created 10 million in sales after spending 2 million in advertising in the last year and a half.
How would it be if you made $5 for every dollar you invest? How much money would you spend?
We live in times when AI is a big thing and it can help you with the creating content, but if we don’t know copywriting first, if we are not good creators ourselves, it’s not going to do much good. It’s a great tool once you already have this.
Most effective hooks
So what are the most effective hooks?
You got to know your target market and their problems and solutions for their problems. There are different types of hooks and I’m going to share them with you here.
- There are interest hooks. They’re solving problems, avoiding fears, helping them achieve their desires and results.
- Question hooks, common problems that your prospects will ask.
- Story hooks, tell them the story. Share a solution to their problems through telling a story.
- Agreement hooks agree with something that is strongly believed in your marketplace.
- Challenge hooks, challenge a common belief in your industry.
- And there are conversion hooks and they’re designed to create sales. They have calls to action and they share big results.
Here are a few examples of a good hook.
Using (this method), I haven’t (this painful activity) in (this amount of time).
Another one:
Stop making these mistakes if you want a (desired outcome).
And,
Want to know the secret to (desired result)?
Remember, great hooks increase sales conversions. Practice them in every content in every video that you record now. And test and see which ones convert the best.
And if you’d like to learn more on how hooks and attraction marketing works, then definitely sign up for my Free Digital Recruiting Bootcamp.
Question of the week:
Come up with a hook that works best for your target market and post it here in the comments.
Did you learn anything new?
I post a blog once a week to help marketers grow their business using online methods that work, so they can create raving fans that want to join them and buy from them..
P.S. If you have any questions, I hang out mostly on Facebook and you can find me HERE. I also run a free Facebook group where you can find more fun content to help you grow your business online using attraction marketing. You can click and join me here: Lead Attraction Pro.
