5 Social Media Strategy
Would you like to know five strategies that are going to help you crush it on social media in 2024? I’m going to break it down for you right here, right now. I want you to have the best year ever in 2024 and what I’m going to share with you is gold.
Watch this video to learn more.
Learn more about the modern social media strategy in my Free Digital Recruiting Bootcamp by clicking the link below.
1. Short form videos
Number one strategy, which is a must, is a short form video. Right now, people are blowing up using TikTok. They’re going from zero followers, zero influence to thousands, even millions of views and followers, and they practically go viral overnight.
And it’s not complicated. They’re just showing up and being real on there.
Instagram shorts are being a little bit more fancier, but still it’s a great strategy.
And then also YouTube shorts are going really great right now.
YouTube shorts and TikTok follow pretty much the same algorithm.
Have you ever noticed when you’re watching something on TikTok, for example, and all of a sudden you’re watching this one topic and all of the videos that you’re watching are in the same niche?
And this is because their AI is so smart that it knows what you’re looking for and what you’re likely going to. be watching. And that’s exactly the videos that it’s showing you. If I was to recommend one of these channels, that would be TikTok. In my opinion, I think that’s the fastest way for you to get your business going.
But really think about how much can you give? Are you able to do at least one video every day? I don’t mean to record 1 video every day. When I record it’s usually a bunch of videos, usually 2 weeks worth of videos I put in my drafts.
So then you can just pull one, edit it and post it daily.
If you are going to go all in on Tik TOK, I suggest doing two to three videos. per day. Or what can you be consistent with? Because if you start with three and then you do none for a few days, that is not going to work.
2. Live video
Strategy number two is a long form live video. Now everybody’s forgetting this because now we have short form videos and we think we don’t have to be doing long form videos anymore…
We are not maybe getting the same engagement, the same views like we did when they first started.
I remember back in 2017, when I started with live videos, I was doing them every day and I was getting like thousands of people watching them just organically.
Now I have to put a little bit of money to get those same views. But it is something that not many marketers are doing, and it’s the fastest way for you to build a report with a new person is by them seeing you on a video.
When you go live, it is not edited, your audience see your real time reactions, how you talk…
So many times when I meet people in person after seeing them on a live video, I feel like I already know them.
It’s very different if you’re just posting selfies and pictures versus doing videos. You will get influence and trust and like factor with your audience much faster. People will be joining your business and wanting to work with you and buying from you as customers.
You don’t have to go crazy every day with live videos, but do it once or twice a week.
3. Stories
Strategy number three is your stories. This is where you can sell. People who watch your stories are your most loyal followers and sometimes stalkers.
The great thing about stories is that you can actually see who is viewing your stories.
This is not something that you can see on your wall. That’s why I say, if you have to mention the name of the product, name of the company, do it in the stories. Because at least you know who watched it, who is “stalking” you.
But when somebody sees something on your wall , you will never know if they don’t leave a comment or a like. They don’t leave any trace.
They’re just stalking you. But in your stories they do. And the great thing is when you reply when somebody is watching your story, It goes straight into messenger.
Make your stories interesting. Don’t make them just about the business. Put four or five stories about things that you’re randomly doing.
People love to watch reality shows, what’s going on behind the scenes. Don’t think that stories need to be super polished or anything. More casual and more real they are, better than ones with lots of graphics.
Just, pick up the phone, say a few things, put captions on,a few stickers, and there you go.
It will take just a few seconds. Do it a few times per day because more you do it at different times of the day, your stories will be moving to the front of all other stories. That way your followers will always see your stories first.
Then every fifth, sixth or so story you can post about the products you sell.
Story sequence, you can post something that you’re selling, right?
The idea is to post lifestyle, be raw ad real, educate and then sprinkle in your offer.
4. Money is in the messenger
Make sure you start new conversations every single day.
Build relationships with people that you’re connecting and do so in the messenger. People are not necessarily always going to reach out to you when they’re interested after seeing your post.
But if you keep those conversations going, they will ask: “Hey, what was that that you posted last Wednesday, this morning or whatever?”
They’re going to start asking you.
So go ahead, set a number of how many people are you going to be starting conversations every day.
Set time on your schedule when you’re ONLY doing income producing activities.
And this is one of the income producing activities. You are talking, building relationships, complimenting people, getting to know them, making offers and following up.
5. Connect with influencers
This is something that most network marketers don’t do. It is to engage with people who you look up to.
Who are your industry leaders? If you look at my profile I am friends with some of the biggest namer and figures in network marketing like Eric Worre, Frazer Brookes, Ray Higdon, Rob Sperry, Brian Fryer, Cesar Rodriguez, Marina Simone, John Melton, Ferny Ceballos, Kimberly Olson and so many more.
I worked on making these connections over the years.
Who are the influencers online that are Selling and promoting similar things that you are?
It can be gurus in health and wellness space, hair, big brands of household items, insurance, travel, food… whatever is your niche.
This doesn’t necessarily have to be a network marketing brand… Go follow their pages and join their groups and start engaging with their posts. Soon you will be noticed by them.
Your ideal prospects are likely following them but are maybe afraid to reach out to them directly. But if they see your comment, they might reach out to you. of groups and go and engage on them. It’ll be great to be noticed because lots of times, people are following big gurus and they’re afraid or they’re not being able to reach them one on one.
So there you go. These are your five social media strategies to crush it in 2024.
- Short form videos
- Live videos
- Stories
- Messenger
- Connecting with influencers
Again here is the free Digital Recruiting Bootcamp where you will learn everything about modern social media marketing that is working now. Just click the button below.
Question of the week:
Are you ready to make 2024 your best year in network marketing? Drop me that answer in the comments.
Did you learn anything new?
I post a blog once a week to help marketers grow their business using online methods that work, so they can create raving fans that want to join them and buy from them..
P.S. If you have any questions, I hang out mostly on Facebook and you can find me HERE. I also run a free Facebook group where you can find more fun content to help you grow your business online using attraction marketing. You can click and join me here: Lead Attraction Pro.
