The Gateway skill
Do you know what is the most important skill in network marketing? It is getting people in front of information. But did you also know that 90 some percent of network marketers quit because they’re uncomfortable inviting people to take a look? I’m going to share with you a strategy where you can passively attract people to you.
So they get in front of the information, but without having to go through rejection. If you’d like to know how to recruit people and be successful in your network marketing business, without having to make the first, this is for you.
Where I learned this strategy was in this Free Digital Recruiting Bootcamp you can have an access to here:
2 Ways of getting people in front of information
If you read Eric Worre’s book, Go Pro, he shares their seven most important skills in network marketing. And the first one, the gateway skill is inviting. people to take a look. Because nothing is going to move your business forward if people don’t get in front of the information and the way the most network marketing trainers teach is doing it actively.
Active way is going through memory jogger, making a list, the reaching out to everyone on that list, using scripted messages and inviting them to take a look at your information.
Passive way is not what many marketing trainers are teaching you. And this is what I’m going to show you today on how you can get people in front of information, but it’s their idea and they come to you.
It’s called Attraction Marketing
Attraction Marketing is the best hidden secret for network marketers. In fact, it took me five years to discover this secret. It is what most online influencers use to get prospects coming to them, but unfortunately, they’re not teaching it and passing it on to their teams.
Instead, their teams have to go through struggle of inviting and facing rejections. These influencers maybe did the old school way by prospecting waiters and waitresses in the restaurant, going to hotel meetings, having home meetings, doing parties, but now they’re building solely on social media.
3 Steps in Attraction Marketing
- Attract
- Influence
- Enroll
Attract
When it comes to attracting it’s important to mention that you’re going to be working with one specific target market. You can forget the idea that everyone is your prospect. Instead, you are going to learn how to run your business the same like other businesses are run.
Every other business except for network marketing has a defined target market, but in network marketing, we are told: “No, just talk to everybody you know.”
Short form videos
So how do you start attracting? You’re going to start posting content on your social media. Now, the content that gets the most reach is short form videos, like Reels, Tik-Toks or YouTube shorts. They get the most reach because they are shown to people that don’t know you.
Anything else that you post on social media, you’re posting to your friends. If you’re lucky and your content gets shared, then it gets shown to just friends of your friends and it expands it a little bit.
But when you’re doing short form videos, your audience is public. It gets shown to everyone. And this is now the best strategy to start getting followers and leads from is by doing short form videos.
Facebook groups
Another strategy that still works really well is interest Facebook groups. It is done by joining interest Facebook groups that are in your target market.
Posting value in there and engaging with people who are members. This will start attracting people to you, providing that you’re posting value on your profile and they’re checking you out. Then they will ask for more information. They will start following you and send you friend requests.
In the attraction phase, you want to be connecting with 10 new people every single day. And you will find them inside the interest groups or that like and comment on your videos. that you meet in the groups, that are attracted to you by doing reels, that comment, that like your posts. You need to be connecting with new people and grow your audience in your specific target market.
Influence
Now, when we get to the influence phase, it matters what you’re posting. After you attract your prospects, now they will check out your profile. They want to know what you are about and based on that decide if they will accept your friend request or follow you.
It’s important that you post things relevant to your target market.
The content that you post is a mix of educational, entertaining, curiosity, engaging and lifestyle. Mix different style of posts. Maybe the one with colorful background that Facebook already provides for you. Have a brand color that you’re always using the same background that it’s post with pictures, story posts, reels, and live videos.
I love to post per post schedule, and I know exactly what I’m posting each day of the week. And this is what I’m teaching my team. That way you can create content for a month ahead.
Enroll
And the last phase in attraction marketing is enroll. This is where prospects are asking you for more information.
They’re going to be interested in buying your products or joining your business. You will have enrollment conversations, and there’s a couple of ways to do this. It can be a post with a call to action post with a call to action, a live video, a Reel or another way. You can also do it inside the Facebook or Instagram stories and have a question as a poll.
So they opt in to find out more information. Even you can put the link where they can directly go and purchase.
If you’d like to know how to grow your team and teach your team to do the same without facing rejection, then sign up for my Free Digital Recruiting Bootcamp. Just click the link below.
Question of the week:
What is your experience with hearing no and facing rejection in your business? I’m curious to know. Post it in the comments below.
Did you learn anything new?
I post a blog once a week to help marketers grow their business using online methods that work, so they can create raving fans that want to join them and buy from them..
P.S. If you have any questions, I hang out mostly on Facebook and you can find me HERE. I also run a free Facebook group where you can find more fun content to help you grow your business online using attraction marketing. You can click and join me here: Lead Attraction Pro.
