Will it work for me?
Before I answer this question, I will share how attraction marketing came about, when it was created, why it was created and why it’s such a powerful strategy for network marketers. Then, I will also answer a burning question: Can it work for you?
Watch the video below first:
If you are thinking “I want to start with attraction marketing” after watching the video, then sign up for my FREE Attraction Marketing Bootcamp. Skip the line and click the button below.
How it all started…
There are three elements in how attraction marketing was created.
- Direct response marketing
- Social influence,
- Being a servant leader.
Direct response marketing
It’s a type of marketing where you are prompt to take action on the offer right away. So either you clicking in, putting your email address, your phone number so you can get the free information or you can purchase right away. That is form of direct response marketing.
What’s great about it is that is trackable. You know exactly how many people look and how many took action on whatever you’re promoting.
It’s very different than what most big companies use. They do what’s called a brand awareness marketing. This strategy will never work a small business who’s brand is unknown. It’s made for BIG BRANDS like Honda or Coca-Cola.
When The brand is known like Coca-Cola and they flash a commercial, you may think :Oh I’m so thirsty” and you get a Coke.
But if you’re promoting a drink that nobody knows what it is, I’ll give you an example: Prime drink. It’s a Gatorade alternative, but not many people know about it yet. I learned about it from my kids and they knew everything about Prime.
Direct response marketing has been used for years and it’s created multi billions in sales.
And we use that to create. one element of attraction marketing. In attraction marketing, we are giving free information in exchange for the contact, in exchange for email address and phone number.
So we can then sell our services and market further to this prospect.
Positive social influence
The second element of attraction marketing is positive social influence. When you use the word influence, it can be used in a positive and a negative way. You want to use it in a positive way. You’re are creating an online brand, building influence and doing so through social media.
That is very powerful. It influences your thought and your feelings.
You’re constantly being influenced on where to eat, what to buy, what to wear.
Our beliefs, our attitudes and our actions are being done based on who we are getting influenced by.
Being a servant leader
The third element of attraction marketing is being a servant leader. It’s being there for the people you’re serving, giving more than you’re getting and really giving value, not thinking what’s in it for you, but what is in it for your prospect.
You’re being a thoughtful leader that everyone knows, likes and trusts and you’re helping people solve their problems.
Most of us are skeptical and we think: “Is it going to work for me, for my type of product and for my specific company?
You’d ask: “Can you show me someone in my company who was successful with attraction marketing?” or “What if my company doesn’t let me promote online?”
Can this still work for me? And the answer is YES!
You’re going to learn skills and leverage them so you’re going to be attractive to your ideal audience.
Are you an attraction marketer?
You may not have the skills yet, but if you have the mindset and will to become one, then you are. And if you’re not willing to learn these skills, believe me, someone else will.
Because this is the future of network marketing, building it online, being more authentic. Essentially, you’re building your own brand, which is the extension of who you are.
You don’t own your company. It can close anytime, change a comp plan or get shut down. You just don’t know. But what you do own, is your own brand.
Building assets
When you’re in attraction marketing, you’re building assets. Your biggest asset is going to be your email list. You can take your list anywhere. Doesn’t matter if you decide to change company, if the company closes on you or anything crazy happens. You have your brand your asset and that’s your contacts.
You don’t own your social media, but you do own your contact list!
4 pillars in attraction marketing
- Attract
- Influence
- Enroll
- Leverage
First you’re attracting your ideal audience.
Then you’re doing the positive influence to your audience by providing value and helpful information to them.
Third part is enrollment. When people are raising their hands, want to know more information, want to buy your products, want to join your business.
And the last one is leverage. This is where you’re creating duplication.
Just to make sure, it is work, nothing is going to be just given to you. You have to work, learn the skills, implement the skills.
It’s important to give it a reasonable time give it time. And very possibly an investment too. I spent a lot of money in thousands of dollars to learn attraction marketing, but it was so worth it because this is the skill you will have for a lifetime.
Now, because I have this skill, network marketers are reaching out to me, wanting to work with me, either in their own company or want to leverage the system that I have already created.
Join me in my business and we can build it together in a better way, more authentically using modern marketing techniques, which is attraction marketing.
And there are many trainers out there who say they teach attraction marketing. I learned it from the original source, people who actually created the name attraction marketing, and they started doing it almost 20 years ago, before social media was even out there, they created this form of marketing for their network marketing businesses.
Because of the leverage, they were able to enroll thousands of people in their team in just 30 days. They are now are my mentors. This is who I learned attraction marketing from.
If this is you, if you’re like: “I’m so done with rejection and using the old tactics” that just simply don’t work anymore, especially not on social media.
And you’re looking to grow your business, and don’t want to feel beat down and waste time, hen attraction marketing is probably for you.
The best way to get started is how I got started: through a Free Digital Recruiting Bootcamp. Just click below to grab it.
Question of the week:
Are you an attraction marketer? Drop me that answer in the comments.
Did you learn anything new?
I post a blog once a week to help marketers grow their business using online methods that work, so they can create raving fans that want to join them and buy from them..
P.S. If you have any questions, I hang out mostly on Facebook and you can find me HERE. I also run a free Facebook group where you can find more fun content to help you grow your business online using attraction marketing. You can click and join me here: Lead Attraction Pro.
